The two images were encased in a shield-style shape, designed to be a tribute to Jacksonville's military community. The secondary logo incorporated the new Jaguar head logo along with the first official usage of the team's popular nickname "Jags". The new Jaguar head logo was intended to be "fiercer" and more realistic. In February 2013, Jaguars owner Shahid Khan, who had acquired the team in late 2011, introduced a new brand identity for the team that included a new logo, wordmark, and secondary logo. This meant the elimination of the full-body crawling Jaguar logo, the clawing Jaguar, and the two previous wordmarks which bent the text around these logos. In 2009, Weaver announced that he wanted to "clean up" the team's image. Additionally, raspberry lollipops were handed out by the "Candy Man" in section 142 to also turn the home fans' tongues teal. During the Jaguars' first-ever preseason game teal-colored candies were handed out to all the fans who attended, turning their tongues a teal color just like on the logo. He also claimed that the teal tongue came from "feeding Panthers to our Jaguars" - an obvious jab at their expansion brethren. The new logo was a snarling jaguar head with a teal tongue, which Weaver said was his wife's touch. Though no lawsuit was brought to trial, lawyers from the team and the automaker negotiated an ultimately amicable agreement whereby Jaguar would be named the official car of the Jaguars, and the Jaguars would redesign their uniforms. Ford Motor Company, then-parent of the automaker Jaguar, believed that the Jaguars' logo bore too much resemblance to the automaker's logo. However, this jersey and helmet design, with a gold leaping jaguar, created controversy. The team's colors were to be teal, gold, and silver with black accents. The day after the NFL awarded the expansion team to Jacksonville, Jaguars owner Wayne Weaver held up the Jaguars' proposed silver helmet and teal jersey at the NFL owners' meeting in Chicago. ( February 2021) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. Jacksonville is one of four NFL franchises that have never played in the Super Bowl, alongside the Cleveland Browns, Detroit Lions, and division rival Houston Texans. The Jaguars have been less successful since, with only four playoff appearances and two division titles since 2000. They are the youngest NFL expansion team to appear in a conference championship (by their second season in 1996, along with the Panthers) and clinch their conference's top seed (by their fifth season in 1999). The Jaguars saw early success, making the playoffs in each of their second through fifth seasons, a four-year span in which they won two division titles and appeared in two AFC Championship Games. The franchise is owned by Shahid Khan, who bought the team from its original majority owner Wayne Weaver in 2012. The team plays its home games at TIAA Bank Field.įounded alongside the Carolina Panthers in 1995 as an expansion team, the Jaguars competed in the AFC Central until they were moved to the AFC South in 2002. The Jaguars compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South Division. The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. NFL: 1996, 1997, 1998, 1999, 2005, 2007, 2017, 2022įounded alongside the Carolina Panthers in 1995 as an expansion team, the Jaguars competed in the AFC Central until they were moved to the AFC South in 2002.
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